Skins – but of what colour?

Gobsmacked, is how I would describe my reaction to the Australian company “Skins”, who were told by the Advertising Standards Authority to pull racist ads.

The Skins advertisement had a number of black athletes saying things like “If you look the way a black male is built, we’re more muscular, stronger. You want to be like us?”

Yet Skins are considering appealing the ASA decision, claiming they “never intended to offend”! Try substituting “white” for “black” to see if you think it’s racist, Skins…

What did they “intend”, to promote sales by ‘non-offensive’ racism? Bizarre.


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